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/ Feelin’ kinda car sick / There’s a Ford Maverickº”), to the lifestyle struggles of the rich and famous (“Mansions, movie stars and cars / It looks beautiful, it do. / But things go on here, I’d never wish on you…”), and the importance of a flava-flave customized cup of coffee (“The name is B‑Rad / Not Robbie Van Winkle / I like my latte nonfat / And don’t forget the sprinkle!”).
Judging from B-Rad’s wack rhymes, producer Mike Karz says, “It’s pretty obvious that he has almost no talent as a rapper, but he’s such an incredibly charming character with such dedication to his craft and belief in himself that he captures attention wherever he goes.”
After further developing the character with co-screenwriters Fax Bahr and Adam Small, Kennedy began to feature B-Rad regularly in segments of his hit WB TV show, JKX: The Jamie Kennedy Experiment. “Brad Gluckman is the character on the show that people always talk about and seem to love the most,” observes Kennedy, who pushes sketch comedy to new extremes with the posse of irreverent characters he unleashes weekly on JKX. “Making this movie was the next logical step for me in B‑Rad’s evolution.”
Director John Whitesell jumped aboard to direct the project after screening the JKX pilot and reading an early draft of the feature script. “I was familiar with Jamie from his work in the Scream movies and I thought he was a really talented comedic actor,” Whitesell says. “And I love the character of B‑Rad. He approaches his life with the same intensity and commitment as the rappers from the inner‑city. Brad’s not saying that he grew up on the streets of Compton. He’s saying, ‘I’m rich, but my life is hard too.’ He connects with the culture of hip-hop and in his heart, he is B-Rad.”
“Brad’s young and naïve, but more than anything, he’s passionate about being a rapper,” Kennedy explains.
As this “rhyme‑a big time‑a” pursues his dream of convincing platinum rapper Dr. Dre to listen to his Malibootay CD, his detractors insist that B‑Rad is frontin’ – after all, why is a rich white kid from the beach acting like he’s a gangbanger from the ‘hood? Shoot.
No one wants to know the answer to that question more desperately than B-Rad’s father Bill Gluckman, who is currently campaigning for Governor of California. Unfortunately for the ambitious politico, B-Rad’s well‑meaning but politically incorrect contributions to his conservative father’s campaign clash with the constituents and wreak havoc on Big Daddy Gluckman’s standings in the polls.
From the issues raised by his wildly inappropriate lyrical campaign slogans to the controversial graffiti‑style banner he creates in an attempt to promote his father’s pro‑women’s‑rights stance, B‑Rad proves to be more than a liability on the campaign trail – he’s a public relations nightmare, yo.
On the brink of political disaster, Bill Gluckman reluctantly concedes to his campaign manager’s unorthodox approach to B-Rad damage control: they’ll ...
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