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Box Office October 3-5: Eight new releases, four new flops
Source: Box Office Guru
Posted on: Tue, Oct 07, 2008 08:41:13

Written By: Michael Dance
MichaelDance@TheCinemaSource.com

Eight films opened in wide release this weekend and, as expected, not all of them made much of a dent. In fact, thanks to the overcrowding, half of them outright flopped.

At the top of the pile were Beverly Hills Chihuahua, which connected with family audiences and scored $29.3 million -- even better than Eagle Eye last week -- and Nick and Norah's Infinite Playlist, which came in third with a solid but not great $11.3 million. The well-reviewed film might benefit from good word-of-mouth, but is sitting pretty regardless -- the production budget was a scant $9 million.

Two films expanded from limited release with encouraging results. Ed Harris's Western Appaloosa scored $5.1 million from 1,045 theaters for a solid $4,833 per-theater average, while Bill Maher's Religulous made $3.4 million from only 502 theaters for a $6,792 average.

Then there were the flops: the rather bizarre An American Carol, which had a Michael Moore-type filmmaker in the Scrooge role of A Christmas Carol, flopped with $3.7 million (about the same as Religulous, yes, but it was in three times as many theaters). But it can at least brag about beating higher-profile competitors: Greg Kinnear's Flash of Genius made only $2.3 million, the heavily advertised Blindness was ignored with $1.95 million, and How to Lose Friends and Alienate People was just embarrassing with $1.4 million -- landing it in ninteenth place. After this and Run Fatboy Run, let's all admit that everybody jumped the gun on the whole "Simon Pegg is a breakout star!" thing.

The top ten official totals, in millions:

#TitleWeekendTotal
1. Beverly Hills Chihuahua29.329.3
2. Eagle Eye17.754.6
3. Nick and Norah's Infinite Playlist11.311.3
4. Nights in Rodanthe7.425.1
5. Appaloosa5.15.6
6. Lakeview Terrace4.632.2
7. Burn After Reading4.151.7
8. Fireproof4.012.4
9. An American Carol3.73.7
10. Religulous3.43.4

Among holdovers, both Eagle Eye and Nights in Rodanthe are performing up to expectations; the former might even approach the $100 million mark. Last week's surprise success story Fireproof also held up well; niche movies tend to drop sharply in their second weekend, but perhaps thanks to
 


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