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Weekend Box Office, August 10-12
Source: Box Office Guru
Posted on: Mon, Aug 13, 2007 12:41:36

Written By: Michael Dance
MichaelDance@TheCinemaSource.com

This weekend's top ten (in millions):

#TitleWeekendTotal
1. Rush Hour 350.250.2
2. The Bourne Ultimatum33.7132.3
3. The Simpsons Movie11.1152.2
4. Stardust9.09.0
5. Underdog6.524.7
6. Hairspray6.492.1
7. I Now Pronounce You Chuck and Larry6.0103.8
8. Harry Potter and the Order of the Phoenix5.4272.0
9. No Reservations3.932.1
10. Daddy Day Camp3.65.0


None of the new releases this weekend did particularly fantastic business, although with some depth provided by one- or two-week-old hits, the box office stayed healthy. Leading the pack was Rush Hour 3 with $50.2 million. That's a far cry from the $67 million that Rush Hour 2 surprised everyone with two years ago, and even further when you take into account those six years' worth of ticket inflation. Still, $50.2 million is hardly a number to sneeze at, and even with the absurd paychecks that everyone involved received (including Chris Tucker's $30 million), it should become a profitable film for New Line.

Other new releases were more disappointing. Stardust barely made an impression, landing in fourth place with $9 million. A number of reasons could be attributed to the weak opening, but in my eyes it just boils down to one thing: the movie didn't look appealing. The effects looked cheesy, none of the stars are box office draws, and the comedy/fantasy tone it was going for is notoriously hard to pin down. A shame, though, because the film garnered a wealth of good reviews; good holds in future weeks might sustain it, although it's more likely to get lost in the shuffle.

Way down at the bottom of the top ten, Daddy Day Care collected $3.6 million, and a total of $5 taking into account its head start on Wednesday. The film was originally supposed to be a direct-to-DVD release, and who knows what made the studio decided to give it a theatrical release. "Cuba Gooding, Jr. needs a timeout," IMDb remarked in its Coming Soon section. Oh, and oddly enough, the movie was directed by Fred Savage.

Last week's #1 film, The Bourne Ultimatum, dropped 51% to
 


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