Source:
Box Office Guru
Posted on: Mon, Aug 20, 2007 14:23:42
Written By: Michael Dance
MichaelDance@TheCinemaSource.com
This weekend's top ten (in millions):
Superbad broke all expectations this weekend as it made an estimated $31.2 million over its first three days. That's practically dead even with (and actually slightly builds on) the previous summer hit from Judd Apatow, Knocked Up, which opened with $30.7 million and is currently on its way to around $150. While Apatow was the director of that film, he took producing duties on Superbad, but his hot streak -- and Seth Rogen's, who this time co-wrote the screenplay and took a supporting role -- officially continues.
Superbad's large gross also marks a comeback for R-rated teen comedies, which have been met with wildly different levels of success. While the three American Pie movies were all quite successful, Hollywood has had a difficult time replicating that success, with theatrical flops like Eurotrip and The Girl Next Door littering the path. Additionally, aside from a handful of stuffy critics, the reaction to the film has been overwhelmingly positive and it should see good holds in weeks ahead. Whether it will reach Knocked Up's levels remain to be seen, although that's doubtful since that film had the entire summer season to play out, while Superbad has the early fall, which always brings in much less business.
The other major new release, The Invasion, flopped immediately with the studio estimating a $6 million bow (which probably means the reality is somewhere in the 5 millions). The thriller, starring Nicole Kidman, Daniel Craig, and Jeffrey Wright, was plagued by an endless production: after the studio didn't like the original cut, they hired the Wachowski brothers (of The Matrix trilogy) to add more action to the
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