All This ‘Watchmen’ Hype is Getting a Little Ridiculous

Published on Feb 24th, 2009
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Written by Michael Dance
MichaelDance@TheCinemaSource.com

It’s only a week and a half until Watchmen opens — though if you’ve been following the film online, you may feel like you’ve seen it already.

That’s because, oh, a dozen or so clips have been released online.  In addition to all the ancillary material, like the trailer for the tie-in DVD Tales of the Black Freighter, or viral sites like TheNewFrontiersman.net.  In fact, TrailerAddict.com is hosting seventy-three Watchmen-related videos, be them clips or featurettes or trailers.

Then there are the reviews — or, should I say, the “non-reviews.”  Warner Bros. has asked the press not to publish any reviews until the day the film opens — not an uncommon practice — so in order to get around this, sites (from geek sites like CHUD to corporate powerhouses like Time) have simply publishing reviews and not calling them reviews.  Nice.

There’s a threshhold for this type of hype.  Up to a point, it gets you excited about the film, but past that point, your excitement starts waning.

Don’t worry, comic book geeks: I’ve read every word of Watchmen and really liked it.  But when you keep hearing that Zack Snyder has made as close to a literal adaptation as possible (minus a slightly-altered ending), the question becomes: what’s the point?  I’ve already read it.  If it’s exactly the same as the graphic novel, I’d rather experience it in my bed and not a crowded movie theater.

Still, that’s just me.  You, on the other hand, might be interested in the latest clips:

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